snel/snɛl/Dutch:fast
We automate the slow part of your work. In days.
Studio Snel finds the one task that eats your team’s week, builds an AI automation for it on the tools you already use, and has it running while the idea is still fresh.
Light takes the fastest path. Work can too.
A ray of light that leaves glass for air bends away from the perpendicular. It is not being clever. Of all the routes between two points, light follows the one that takes the least time, so it spends as little of its trip as it can in the slow medium.
A lifeguard on a beach does the same: run along the sand, where running is fast, then swim the shortest stretch of water. We route work that way. People keep the part where they are quick and needed: deciding, checking, talking to customers. The rest goes through the medium where it moves fast.
sin θ₁ / sin θ₂ = v₁ / v₂
What we automate
Tasks that repeat, follow rules most of the time, and still take a person’s attention every time.
Calls and voicemail
The slow wayThe phone rings while everyone is on site, and the message is a scrawl on a box.
What runs insteadA voice agent picks up in your name, takes the details, reads numbers back, and mails you the call.
Running here: run 01Requests and leads
The slow wayA contact form that says “tell us more” and lands in a shared inbox.
What runs insteadA short flow that asks the right questions, sorts the request and sends it to the right person.
Running here: run 02Reports
The slow wayThe Monday spreadsheet somebody builds by hand from five dashboards.
What runs insteadNumbers pulled on their own, held against a usual week, and the odd one out named in a sentence.
Running here: run 03Documents and data entry
The slow wayInvoices, orders and forms typed over from PDFs, one field at a time.
What runs insteadDocuments read and checked, entered into your system, with a person approving whatever is unclear.
On requestContent from facts
The slow wayAn event, a product or a listing that needs a poster, a clip or a sheet, made from scratch each time.
What runs insteadThe facts you already have become the visual, in your style, ready to post.
Running here: run 04How a run goes
One task at a time. The first one is live before a plan for the year would be written.
- Day 1
Measure
An hour on a call. We pick the one task that costs the most hours, time it, and agree what done looks like.
- Days 2 to 5
Build
We build on your tools and accounts, test it on your real cases, and show you every step it takes.
- Week 2
Run
It goes live, with a person who can overrule it. We watch the first runs with you, then pick the next task.
What runs
We built these for our own businesses first. They are running now. The clock is the time from the first file to the first real result.
- Run 0128 Oct 2026First file to running: Same day. Started on 28 October and answering real calls the same day
A phone line that picks up
A voice agent answers the office number in two languages, takes the message and mails every call.
How it works - Run 0229 Oct 2026First file to running: 3 days. From the first file on 29 October to live on 31 October
One front door for fifteen websites
One service asks every site’s visitors the right questions, in that site’s own look, and sends the lead on.
How it works - Run 0329 Oct 2026First file to running: 1 day. Built on 29 October and running since
Every site on one page
Today against a usual day for every website at once, with a short list of what stands out.
How it works - Run 0425 Oct 2026First file to running: A morning. First clip rendered at 11:52 on 25 October, the morning the work started
An event clip that makes itself
Pick an event from the agenda and get a 12-second vertical clip with a caption, using only facts from the listing.
How it works